Lisa Stewart

I help inventors like you design your unique identity and tell stories that lend credibility to your idea and persuade people to buy your product.

Hello! I’m thrilled you’re here.

Are you feeling overwhelmed by too many tasks in your small business?

I’ve dedicated the last several years of my career to helping inventors become a credible brand with their customers.

You started your own business because you love what you do.

As an inventor, you need to focus on positioning your product to achieve a successful market introduction.

In addition, you need to manage all aspects of running your business and look good in the eyes of your customers.

This can be difficult, I know.

Overwhelm happens and you worry that you might make a mistake.

  • If the idea of selling turns you inside out, I can teach you how it doesn’t have to.
  • If you need to strengthen your current product offering, I can show you where to start. I can even help you generate new product lines.
  • If you know you need brand but don’t know where to start, I can help you lay the foundation so you can achieve a successful market introduction.

The bottom line is gaining credibility to your idea and persuade people to buy your product.

How do you create an emotional connection and gain credibility with your customer?

That’s why I’m here: To help you.

I’ve been here before and you’re on the right track.

I obsess over designing unique identities for inventorsjust like you– to attract their ideal audience, resonate with their story, and create an emotional connection that persuades customers to buy.

Now you can get back to business doing what you love.

About Lisa

I began my own greeting card line at the age of 7.

Since, I have over 30 years of experience as a creative entrepreneur professionally helping Fortune 100 companies to inventors using design thinking to streamline their product line, developing their brand messaging, and look good doing it.

The typical cost for building a brand for large companies runs from $5000 – $250k. As a small business, you don’t have that kind of money to invest.

That’s where I’m focusing my attention:
Helping your small business showcase your uniqueness and successfully compete in a crowded marketplace.

As a maker myself and a professional designer with over 30 years of experience, I understand how to create a product and build a business. Together, we work to build your brand and design your identity to connect with your ideal customer —even if you are already selling services or products. I do this through one-on-one consulting, workshops/webinars, and self-guided books.

Across a career rich in design thinking experience, I use design methods to craft better customer experiences. This includes designing products and services for large and small businesses that include fashion accessories, comprehensive brand and identity systems, award-winning software manuals, eCommerce websites, marketing and sales strategies, business and manufacturing processes, and retail customer experiences.

My background also includes being a licensed artist, a published author for industry publications and guidebooks for small business owners, and a public speaker.

As you can see, my services encompass over 25 years of brand and design for inventors—because I am one, too. This includes makers, scientists, and product developers. My wealth of experience includes both successes and failures to run a successful small business.

My business solutions include anything from streamlining your product line to positioning your business uniqueness in a crowded marketplace.

I’m also passionate about moody photography, music, and pets -not necessarily in that order. I enjoy bad puns, alliteration, and blending words to form new visual concepts over a delicious glass of wine.

How can I help you with your project today?

How can I help you with your project today?

“Working with Lisa was a great experience!”

Bob Garanfei

Captain, BVI Day Sails