ARTICLES, NEWS, + EVENTS

When You Discover Your ‘Why’, You Resonate with Your Customer
When You Discover Your ‘Why’, You Resonate with Your Customer

How many times have you asked yourself, “Why are we here?” For the most part, I’m not a ‘rah rah’ girl -I take a more pragmatic approach to life and business – especially in product development. However, I just watched a TED video with Simon Sinek and this...

Don’t Flush Your Brand Like Radio Shack
Don’t Flush Your Brand Like Radio Shack

Radio Shack used to be the 'go to place' for the DIY geeks. And for the past few years, their brand became irrelevant. Hell, you couldn't find a Cat 5 cable to save your life, but Walmart had them. Who wants to go to Walmart? Not this chick. Today may show a different...

How Your Brand Resembles an Inukshuk
How Your Brand Resembles an Inukshuk

An Inukshuk is your brand's silent messenger. Growing up, I recall the cold visages of winter in Michigan. Steel, monochromic skies forced me to remain inside watching the warm colors of the crackling fire in the hearth. Eventually, cabin fever would set in -...

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