BYO Ideal Audience

Learn how to pick your ideal customer out of a crowd using the Hour Glass Effect

Learn practical tips to target your ideal customer, expand your opportunities, and craft customer exclusivity.

BYO Ideal Audience

Learn how to pick your ideal customer out of a crowd using the Hour Glass Effect

Learn practical tips to target your ideal customer, expand your opportunities, and craft customer exclusivity.

The Hour Glass Effect℠

Many customer worksheets on the market today lack insight.

They don’t help you learn anything more except writing down age, race, and gender.

How helpful is that? It’s not.

If your business is new and you’ve cast a wide —or you’ve cast a wide net long ago— and your profit has plateaued, now might be the time to consider narrowing your focus and getting nichey with it.

After working with customers for over 30 years, I realize that it’s critical to command exclusivity with not only your products and services, but with your attention and language, too.

Your ideal audience will thank you for it and convert into star customers.

To craft customer exclusivity, you’ll separate your current customers into groups. Then through an easy process, define your ideal audience.

This is called the Hour Glass Effect℠.

The Hour Glass Effect℠ is a process that I developed to help you narrow your focus to one individual: Your target customer —and expand to reach more customers just like them.

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Want to transform into a genuine brand? We will help you emotionally connect with your customers, expand your opportunities, and grow a profitable business.