Don’t Flush Your Brand Like Radio Shack

Don’t Flush Your Brand Like Radio Shack

Radio Shack used to be the ‘go to place’ for the DIY geeks. And for the past few years, their brand became irrelevant. Hell, you couldn’t find a Cat 5 cable to save your life, but Walmart had them. Who wants to go to Walmart? Not this chick. Today...
How Your Brand Resembles an Inukshuk

How Your Brand Resembles an Inukshuk

An Inukshuk is your brand’s silent messenger. Growing up, I recall the cold visages of winter in Michigan. Steel, monochromic skies forced me to remain inside watching the warm colors of the crackling fire in the hearth. Eventually, cabin fever would set in...
Brand Update for BYO Small Business

Brand Update for BYO Small Business

Lisa Stewart Design Studio has a brand update: Build Your Own Small Business. Why I decided to make a brand update When I moved to Seattle last year, I renewed my love of freelancing in design, Web, and usability for small business. My freelancing activities were...