by Lisa | May 5, 2018 | Blog, Branding, Marketing
How many times have you asked yourself, “Why are we here?” For the most part, I’m not a ‘rah rah’ girl -I take a more pragmatic approach to life and business – especially in product development. However, I just watched a TED video with Simon Sinek and this...
by Lisa | Aug 4, 2017 | Blog, Branding, Marketing
Radio Shack used to be the ‘go to place’ for the DIY geeks. And for the past few years, their brand became irrelevant. Hell, you couldn’t find a Cat 5 cable to save your life, but Walmart had them. Who wants to go to Walmart? Not this chick. Today...
by Lisa | Apr 16, 2016 | Blog, Twitter
I’ve created a new Twitter account so that you can follow all the small business goodness that we cultivate and share from other sources. https://twitter.com/BYOSMB Please follow along and join this conversation! Cheers,...
