Create Uniqueness in the Marketplace

Your brand is a powerful idea.

Are you making an emotional connection with your customer?

It takes roughly 7 interactions with your brand before a customer recognizes you.

These interactions are called touchpoints

Often, this is when the customer is ready to connect.

Have you ever found yourself talking with a potential customer only to have her say thank you and walk away?

Think back. Was there much conversation… or was it all one-sided?

Try to recall who did most of the talking.

If it was you, let’s take a moment to recalibrate your efforts.

When you’re busy spilling out your tech-heavy information like explosive marbles, you may cause your customers to revolt.

One-sided conversations are simply lectures —and no one wanted to be lectured.

A conversation is like playing volleyball. Each person takes a turn asking questions or making statements. Conversation builds relationships. And relationships get customers to return.

Good conversations are built by making the complex clear.

Imagine distilling all of your complex tech jargon into a clear and understandable message. Simplify yours with words and phrases that your customer understands. Not getting too tech-heavy.

Well-built brand messaging does this. It also helps you build trust and credibility—part of your core brand promise.

Your defined attributes and values will give your brand message life and connect with your ideal customer like the bat signal.

Your bat, er, brand signal will spark a connection with your ideal customer each time they experience your message. Whether it’s shining in the sky or having a conversation with you.

Have you ever found yourself talking with a potential customer only to have her say thank you and walk away?

Think back. Was there much conversation… or was it all one-sided?

Try to recall who did most of the talking.

If it was you, let’s take a moment to recalibrate your efforts.

When you’re busy spilling out your tech-heavy information like explosive marbles, you may cause your customers to revolt.

One-sided conversations are simply lectures —and no one wanted to be lectured.

A conversation is like playing volleyball. Each person takes a turn asking questions or making statements. Conversation builds relationships. And relationships get customers to return.

Good conversations are built by making the complex clear.

Imagine distilling all of your complex tech jargon into a clear and understandable message. Simplify yours with words and phrases that your customer understands. Not getting too tech-heavy.

Well-built brand messaging does this. It also helps you build trust and credibility—part of your core brand promise.

Your defined attributes and values will give your brand message life and connect with your ideal customer like the bat signal.

Your bat, er, brand signal will spark a connection with your ideal customer each time they experience your message. Whether it’s shining in the sky or having a conversation with you.

If a brand’s voice does not help communicate its positioning and personality,
it undermines the core brand promise.

Where would you like to start?

BYO Ideal Audience

Wouldn’t it be fabulous if you could read your customer’s mind?

As much as I would like to think I can… I can’t.

Not everyone has telepathic abilities.

And not everyone is your customer.

That’s tough to hear, isn’t it? I know, I was in your shoes once. Talking to the wrong customer is like talking to a cat in dog language. It simply doesn’t work.

When you learn how to identify your customer out of a crowd using Lisa’s Hour Glass Effect™ formula, you’ll know them by name. This is crucial to getting into their mindset.

Get into the mindset of your ideal client like Prof. Xavier, you’ll fit into their world. You’ll know their age, what career they have, what type of car they drive, and if they love cats. You’ll also naturally pick up their lingo, their humor, and most importantly, their desires.

This happens after you’ve identified the hard and soft data traits of your customer.

Then it will feel like you’ve got telepathy.

And not a moment sooner.

Learn how to craft customer exclusivity using Lisa’s Hour Glass Effect™ formula.

Guaranteed to get results!

BYO Ideal Audience

Wouldn’t it be fabulous if you could read your customer’s mind?

As much as I would like to think I can… I can’t.

Not everyone has telepathic abilities.

And not everyone is your customer.

That’s tough to hear, isn’t it? I know, I was in your shoes once. Talking to the wrong customer is like talking to a cat in dog language. It simply doesn’t work.

When you learn how to identify your customer out of a crowd using Lisa’s Hour Glass Effect™ formula, you’ll know them by name. This is crucial to getting into their mindset.

Get into the mindset of your ideal client like Prof. Xavier, you’ll fit into their world. You’ll know their age, what career they have, what type of car they drive, and if they love cats. You’ll also naturally pick up their lingo, their humor, and most importantly, their desires.

This happens after you’ve identified the hard and soft data traits of your customer.

Then it will feel like you’ve got telepathy.

And not a moment sooner.

Learn how to craft customer exclusivity using Lisa’s Hour Glass Effect™ formula.

Guaranteed to get results!

BYOBrand Super Signal

Do you feel invisible?

Sometimes being invisible is a superpower. In your case, invisibility is kryptonite for your small business.

Invisibility happens when we take a deep dive into the widget we built and talking incessantly about the inner workings like it’s our baby. You talk about the tech specs, how long it took you to build them into the widget, and the exciting new properties of target integration.

Yawn.

Monologuing bores our customers.

They freeze like cute fainting goats. And boom! They’ve tipped over.

Before you market and sell your product, you need to attract, resonate, and connect with your customers. This means being able to talk high level about how your new widget benefits your customers. It’s more than just listing features and benefits of your widget, but the expressive benefits that resonate with your customer.

The BYOBrand Super Signal will help you do that. This workbook will cover the basics that will help you emotionally connect with your customers, expand your opportunities, and build a profitable business. This is for those of you who:

  • Are just getting started,
  • Know you need it but don’t know where to start, and
  • You feel stuck when it comes to selling.

This product is systematic with a step-by-step structure, that will help you connect with a clear message. This only takes a few hours to complete. When you’ve finished, you will be able to communicate your core offering and resonate with your ideal customer —the same day.

Guaranteed.

Let’s move from monologuing like a supervillain to connecting with your ideal customer.

Because your brand deserves a super signal, right?

BYOBrand Super Signal

Do you feel invisible?

Sometimes being invisible is a superpower. In your case, invisibility is kryptonite for your small business.

Invisibility happens when we take a deep dive into the widget we built and talking incessantly about the inner workings like it’s our baby. You talk about the tech specs, how long it took you to build them into the widget, and the exciting new properties of target integration.

Yawn.

Monologuing bores our customers.

They freeze like cute fainting goats. And boom! They’ve tipped over.

Before you market and sell your product, you need to attract, resonate, and connect with your customers. This means being able to talk high level about how your new widget benefits your customers. It’s more than just listing features and benefits of your widget, but the expressive benefits that resonate with your customer.

The BYOBrand Super Signal will help you do that. This workbook will cover the basics that will help you emotionally connect with your customers, expand your opportunities, and build a profitable business. This is for those of you who:

  • Are just getting started,
  • Know you need it but don’t know where to start, and
  • You feel stuck when it comes to selling.

This product is systematic with a step-by-step structure, that will help you connect with a clear message. This only takes a few hours to complete. When you’ve finished, you will be able to communicate your core offering and resonate with your ideal customer —the same day.

Guaranteed.

Let’s move from monologuing like a supervillain to connecting with your ideal customer.

Because your brand deserves a super signal, right?

BYOBrand Story

Are you overwhelmed?

Are you struggling with understanding just what goes into building a brand?

Like you, many small businesses struggle knowing that they need to build their brand —like the big guys! The idea is overwhelming! You know the cost of having a brand built for you by a big agency will just eat your budget—so that’s out of the question.

After working with small business for the past 25 years, I am now offering you an opportunity to build your brand at an affordable price. I’ve created over 110 pages that will enable you to make brand decisions on behalf of your company. Your brand planning workbook is the bedrock of all of your communication and business strategy.

The BYOBrand Workbook is designed to:

  • Reveal your brand’s true purpose
  • Highlight 3 ways that your brand will naturally differentiate within the marketplace
  • Craft your value proposition easily tailored based on your unique archetype.
  • Inspire and emotionally connect with your ideal customer with your brand promise.
  • Finally, unlock your brand power with the one key of truth.

BYOBrand Story

Are you overwhelmed?

Are you struggling with understanding just what goes into building a brand?

Like you, many small businesses struggle knowing that they need to build their brand —like the big guys! The idea is overwhelming! You know the cost of having a brand built for you by a big agency will just eat your budget—so that’s out of the question.

After working with small business for the past 25 years, I am now offering you an opportunity to build your brand at an affordable price. I’ve created over 110 pages that will enable you to make brand decisions on behalf of your company. Your brand planning workbook is the bedrock of all of your communication and business strategy.

The BYOBrand Workbook is designed to:

  • Reveal your brand’s true purpose
  • Highlight 3 ways that your brand will naturally differentiate within the marketplace
  • Craft your value proposition easily tailored based on your unique archetype.
  • Inspire and emotionally connect with your ideal customer with your brand promise.
  • Finally, unlock your brand power with the one key of truth.

Why I Built This Brand Program

Small businesses need a brand. When small-business owners look to an outside agency to build a brand for them, the cost is astronomical. In fact, the cost for brand-building ranges from $5K to $250K, and in the small-business budget that is nowhere to be found.

Brands have four primary functions. They:

  • Attract—Display your unique positioning through distinction, experience, values, and attributes
  • Persuade—Show your customers you are a trusted and valued source
  • Assure—Show your customers they have made the right choice in choosing your company
  • Connect—Use distinctive imagery and words to inspire an emotional connection between you and your customers

Your genuine connection with your customer is your brand’s strongest possible foundation. By consistently aligning yourself with your core values, you beget trust.

Schedule a Free 30-Minute Discovery Session

Do you want to become the preferred brand among your customers? We will help you emotionally connect with your customers, expand your opportunities, and grow a profitable business.

Schedule a Free 30-Minute Discovery Session

Do you want to become the preferred brand among your customers? We will help you emotionally connect with your customers, expand your opportunities, and grow a profitable business.