How to Make a Mood Board for Strong Brand Identity Small Business Tips Q&A

Do you want to learn how to emotionally connect with your customers and strengthen your brand identity?

As part of your brand strategy, you’ll want to learn what a mood board is as part of your visual identity and brand identity design process.
Lisa will show you how to build your brand identity and create a brand atmosphere by selecting colors using her system called the ARC Effect – to attract, resonate, and emotionally connect with your customers to grow your business.

What is a Mood Board?

An arrangement of elements that represent your brand identity. Components include photography, colors, graphics, materials such as fabrics, metals, glass.

I’ve coined the term visual brand atmosphere that includes these components for your brand identity.

This practice is to generate ideas for your brand visual identity. The arrangement of components is supposed to evoke a specific style or concept, and emotion. 

And yes, while it seems easy to adopt a style board and lay your own elements on top it’s vital to know that there’s more to meet the eye.

Live streaming details:

  1. Intro
  2. What’s In Your Glass?
  3. What’s A Mood board?
  4. Step 1
  5. Step 2
  6. Step 3


Resources Mentioned

👉 DOWNLOAD FREE BRAND STYLE BOARD – https://buildyourownsmb.com/free-youtube-brand-style-board/

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Lisa Stewart

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I help STEAM entrepreneurs build and market products that sell from their workbench. It’s my goal to transform them into confident makers and sell without monologuing like a supervillain. I do this using my ARC Effect via online courses, training, and private coaching.


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