
How to Make a Mood Board for Strong Brand Identity Small Business Tips Q&A
Do you want to learn how to emotionally connect with your customers and strengthen your brand identity?
As part of your brand strategy, you’ll want to learn what a mood board is as part of your visual identity and brand identity design process.
Lisa will show you how to build your brand identity and create a brand atmosphere by selecting colors using her system called the ARC Effect – to attract, resonate, and emotionally connect with your customers to grow your business.
What is a Mood Board?
An arrangement of elements that represent your brand identity. Components include photography, colors, graphics, materials such as fabrics, metals, glass.
I’ve coined the term visual brand atmosphere that includes these components for your brand identity.
This practice is to generate ideas for your brand visual identity. The arrangement of components is supposed to evoke a specific style or concept, and emotion.
And yes, while it seems easy to adopt a style board and lay your own elements on top it’s vital to know that there’s more to meet the eye.
Live streaming details:
- Intro
- What’s In Your Glass?
- What’s A Mood board?
- Step 1
- Step 2
- Step 3
Resources Mentioned
👉 DOWNLOAD FREE BRAND STYLE BOARD – https://buildyourownsmb.com/free-youtube-brand-style-board/
Thank you!
Thanks for stopping by -I'm so grateful that you're here.
If you want to get featured in one of my videos, take a photo of yourself watching one of my vids and tag me on Instagram!
Free Small Business Brand Tool Kit System
If you're a new business or have been established for a little while, grab your copy of the Small Business Brand Tool Kit System to Get Started.
The Free Small Business Brand Tool Kit System contains all the essentials for creating, launching, and growing a successful business.

Lisa Stewart
Your Mentor
COACHING
Have you started your business but you’re flustered by very few sales and you’re scared of wasting times on the wrong steps? Let me be your guide! I’ll show you the right steps to design a great customer experience for your audience to grow a profitable business.
ONE-TO-ONE :: Work With Lisa
COACHING PROGRAMS :: BYO Academy
COMMUNITY :: Apply Today
Get Advice
Mentor by the Minute
Quick advice without commitments or packages.
Get advice now —by the minute— when you need it.