BYO Marketing Starter Kit


This BYO Marketing Starter Kit will help you craft a compelling marketing message to emotionally connect with your customers, expand your opportunities, and grow a profitable business.

This is step 2 in the Masterplan.



BYO Marketing Starter Kit

Do you feel invisible?

Sometimes being invisible is a superpower. In your case, invisibility is kryptonite for your small business.

Have you ever found yourself talking with a potential customer only to have her say thank you and walk away? Feels pretty empty, doesn’t it? How can you sell your product if you can barely make a connection?

It doesn’t matter how good you are at what you do if nobody understands why they should work with you or why they should buy your product.

Connections happen only when your message is clear and concise —and resonates with the right audience. Talking on-and-on about the features and benefits of your product without making an emotional connection is your brand’s kryptonite. Invisibility sets in because your potential customer has no idea what you’re selling. If your potential customer thanks you and walks away, you might unwittingly be a monologuing supervillain. Instead, consider redefining your marketing message —a super signal— that converts browsers into buyers.

Let’s move from monologuing like a supervillain to connecting with your ideal customer in just a few short steps.

This BYO Marketing Starter Kit will cover the basics using Lisa’s ARC Effect™ that emotionally attracts, resonates, and connects with your customers to build a profitable business.

Does this sound like you?

  • You are just building your first product, or
  • Can’t seem to connect with customers with the product you do have, or
  • Selling is hard, or
  • Know you need it but don’t know where to start, or
  • You’re overwhelmed with tackling other business decisions.

Can you say yes to any of the above?

Unlike other fluff products that leave you empty-handed, the IM Marketing Starter Kit is a blueprint with a step-by-step structure designed to get you in front of the right audience and convert them to buy.

This only takes a few hours to complete. When you’ve finished, you will be able to communicate your core offering and resonate with your ideal customer —the same day.


Doesn’t that sound exciting?

Inside the BYO Marketing Starter Kit

Let’s look inside the BYO Marketing Starter Kit and learn how it can help you.
Build-Your-Own Marketing Starter Kit is a step-by-step process that is easy to complete. Each page builds on the next to help you build a wide and simple brand foundation. This marketing starter kit is guaranteed to give you all the components to begin building an emotional brand.

Who Are You?
We highlight what you do well, what you love to do, and what you’ll specialize in.

Who Are You Selling To?
We outline the characteristics of your ideal client: Their career, goals, and priorities. These clues will give you the superpower like SuperGirl’s x-ray vision to pick your client out of a crowd.

Getting emotionally attached.
Identifying your key triggers will pull in your customer like a real-life story that allows her to become the hero and your brand meets her needs.

Benefits of Your Products & Services.
What benefits do you provide to your customer? Do you know how relevant or unique your brand solves problems or improves your customer’s life? The BYO Marketing Starter Kit will help you structure your benefits, even when your offering isn’t that unique.

Raising Risks & Objections
It’s one thing to shine the bat signal of benefits to the sky, but every superhero has a villain. The villain will trip you each time if you’re not prepared to know the risks that your customer has to overcome. Know your customer’s objections and assure her with guarantees will convert her into a fan for life.

Craft Statements You Can Use
At the end of the workbook, you’ll have clear, concise statements that you can use to attract and capture your target audience. With this information, you will be able to connect in an authentic and credible way.

BYO Ideal Audience
This BYO Ideal Audience Workbook is the critical first step to building a strong company. This will help you learn how to pick your ideal customer out of a crowd using the Hour Glass Effect℠ —the same day. A solid strategy that outlines who to attract so that you can speak their language and grow your business.(Value $17)

Video Tutorial
If you’re not quite sure you want to go it alone with the worksheet, virtually walk through it with Lisa. She’ll move through the worksheet with you page-by-page, not missing a step and illustrating with many examples along the way. (Value $50)


BYO Marketing Starter Kit OfferBasicPremium
BYO Marketing Starter Kit – Workbook + BYO Ideal Audience (Value $17)
Video Tutorial + BYO Ideal Audience (Value $17)
You do not need a SquareUp account and can pay with any credit card$200$225

What You’re Saying

Lisa helped me take a mess of inconsistent ideas and craft them into a strong brand that really resonates and speaks to my audience. I had spent a lot of time frustrated with the direction things were going and I wish that I had hired Lisa earlier.
~Becca Ribbing

100% Satisfaction Guarantee

Our promise: Love the BYO Marketing Starter Kit or let us know.

We’ll always make it right.

This package is not a “get rich quick scheme.” It takes lots of time, effort, and dedication. We believe that we provide you a great toolbox to achieve your desired results, and our clients agree. If you don’t see real, lasting change after you go through the BYO Marketing Starter Kit, I’ll offer you a free one-on-one coaching session to get you back on track.”

Ways to Pay

What will happen once you click the button

  1. You will be taken to a page where you can fill in your credit card details. This will be verified instantly. You will then receive an email with all the download details right away.
  2. If you get directed to another page by chance, please don’t panic. Technology has its hiccups. Send me an email, and I will send you an alternate link and you will be able to download your ebooks without a problem.
  3. If the system doesn’t accept your credit card, please email me directly and I will help.

If you have any questions or concerns, please email me directly -I want to help you.

Thanks so much!


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