Around the Corner
Connecting local businesses to communities everywhere.
Big box stores like Walmart and Amazon are over-shadowing the neighborhood mom and pop shops.
Customers are overwhelmed with time constraints. The objective is to connect small businesses with customers easily and effectively when faced with time challenges. ATC allows customers to window shop retailer inventory at their convenience to initiate foot traffic and sales.
Art Directing the Contemporary Brand
Capturing the essence of the ubiquitous mobile wayfinder icon, the logo conveys mnemonic layering. Playing with sun and shadow, tonal contrast highlights 90-degree architectural hardness. The lower case ‘a’ inside the icon is friendly for all ages, inviting them to engage in their local neighborhood.
Mobile Friendly Website
Landing page and marketing materials.