A Retail Experience: Halloween Festival

Retail is becoming increasing difficult to operate without foot traffic. To boost the actual number of buying customers, we needed to create an event to get warm bodies in the shops. Using the progressive model akin to a pub crawl, trick or treating is the next best thing to a family friendly event in a bedroom community.

Web Graphics for Business Sites, Blogs, and Social Media

Trick or Treating Map & Activity Page

  • Graphic Design 100% 100%
  • Illustration 100% 100%
  • Marketing 100% 100%
  • Adobe Illustrator 15% 15%
  • Photoshop 50% 50%


Merchants that participated with a mere bowl of candy were included on the trick or treating map. As planning continued, merchants found increasing excitement for both their employees and customers. Moreover, the merchants offered up door prizes, raffle gifts, and thematic entertainment in the form of magicians, palm readers, face painters, and dancers.

Time Planning: 3 Weeks
Number of Participating Merchants: 100%
Increase Foot Traffic: 200%

Our retail shop definitely got a increased boost from the Halloween event. We booked 5 tours that day because of increased awareness of our products and services.


Owner, Triangle Glides