Non-Profit – Second Chance Pet Adoptions Brand & Logo
Bring Order Out of Chaos
Second Chance Pet Adoptions (SCPA) is a non-profit pet rescue agency in Raleigh, NC. SCPA asked Lisa to create a new brand and logo for the non-profit pet rescue agency.
Reaching to the core of Second Chance Pet Adoption’s mission, I developed a refreshing brand and logo for the non-profit based on an animal’s footprint juxtaposed with the Second Chance name. This logo illustrates a contradistinction between human structure and bestial unconformity.
The flexible new non-profit logo design also can be used with any number of activities in which the organization engages. Accompanying the logo is a new design palette intended to reflect the down-to-earth nature of Second Chance’s mission that, when combined with the logo design, presents a friendly face to the community it serves.
Non-Profit Brand Usage Guidelines
Design components for the non-profit logo are created to draw a crowd and maximize the power of the Second Chance Pet Adoptions brand within the community.
Design guidelines for the highlight clarity through consistent and purposeful use.
Elements such as fonts used, photography compositions, and colors are positioned on marketing literature and merchandising materials to fully leverage the Second Chance Pet Adoption brand.
Using these components will strengthen SCPA non-profit brand recognition within the community.
Aspiring to work at Crayola as Color Namer Person, I found myself naming colors for our palette: Brick, Grass, Mud, & Dirty Water.
Tell me these aren’t typical elements found on your freshly mopped kitchen floor!
Lisa does high quality, unique design work. She is extremely thorough and provides great services. I would highly recommend Lisa for any any marketing / design work.