CASE STUDY: LOGO & ID SYSTEM
We set the stage and open possibilities with custom pedestal design barstools.
Identity for maker and manufacturer of US American made goods
TAKENBarstools handcrafts reproduction barstools for fine bars and restaurants. Based on the authentic historic charm, each barstool is engineered with precision, durability, and reliability.
A purchased company, TAKENBarstools has the need to update the customer experience instilled with the same founding values. Beginning with brand development, the visual cue continues with the barstool.
As I began to streamline a new casting business I purchased, I wanted a contemporary logo that showcases American-made hand cast barstools. Based on my Creator Archetype, Lisa and I collaborated on my brand with the BYOBranding Workbook. Lisa designed the logo that showcases the unique, enduring design of my main product. I’m thrilled with the result.Charles "Luke" Lukey
Art Directing the Sophisticated Brand
Design with Precision
Branding and Packaging
This contemporary logo and ID system will help position us as the premier maker of historically accurate hand cast barstools well into the next 25 years. If you are looking for creative and unique designs, I would recommend that you contact Lisa Stewart for your projects.Charles "Luke" Lukey