YOUR SMALL BUSINESS BRAND

Your brand is a powerful idea.

Are you making an emotional connection with your customer?

“Almost 45% of a brand’s image can be attributed to what it says and how it says it.”

You have a unique voice in a crowded marketplace.

Your brand foundation builds your unique voice to create an emotional connection with your customer.
Emotional connections magically happen when you speak your customer’s language. At the core of our business, we craft compelling brands that emotionally connect with your customers, make them feel loved, and grow a profitable business.

Have you heard, “I’ve seen you before!”

What the customer is actually saying ‘I think I trust you now!’

She has become ‘brand aware’ and you have just become recognized.

Feels nice, doesn’t it?

It takes roughly 7 times before a customer recognizes you through your company’s touchpoints. This is the time that the customer is ready to connect.

Why is this?
Think of building your brand like a house -it needs a foundation, framework for all the rooms, and a roof. If you have built your brand starting with the foundation, you begin to position yourself for brand awareness. Your brand awareness lives among your touchpoints. Touchpoints are your company’s sources of contact.

Your branding framework affects her perceptions through your touchpoints. These sources can exist both internally and externally. Everything from your Web site, business card, speaking appearances, product reviews, to mundane tasks like billing. When you design a system of how things are done with your framework, you deliver a consistent impression of who you are.

Think of using cement as your brand foundation.
The cement of your brand foundation is crafted on an archetype revealed to you. This archetype constructs the glossary for your communication. Your communication is your framework. Your brand archetype helps you frame how you speak your customer’s language using her words, phrases, and visual cues. This is a strong foundation to reach and connect with your customer.

But we can’t frame the house until we pour the cement.

Have you heard, “I’ve seen you before!”

What the customer is actually saying ‘I think I trust you now!’

She has become ‘brand aware’ and you have just become recognized.

Feels nice, doesn’t it?

It takes roughly 7 times before a customer recognizes you through your company’s touchpoints. This is the time that the customer is ready to connect.

Why is this?
Think of building your brand like a house -it needs a foundation, framework for all the rooms, and a roof. If you have built your brand starting with the foundation, you begin to position yourself for brand awareness. Your brand awareness lives among your touchpoints. Touchpoints are your company’s sources of contact.

Your branding framework affects her perceptions through your touchpoints. These sources can exist both internally and externally. Everything from your Web site, business card, speaking appearances, product reviews, to mundane tasks like billing. When you design a system of how things are done with your framework, you deliver a consistent impression of who you are.

Think of using cement as your brand foundation.
The cement of your brand foundation is crafted on an archetype revealed to you. This archetype constructs the glossary for your communication. Your communication is your framework. Your brand archetype helps you frame how you speak your customer’s language using her words, phrases, and visual cues. This is a strong foundation to reach and connect with your customer.

But we can’t frame the house until we pour the cement.

If a brand’s voice does not help communicate its positioning and personality,
it undermines the core brand promise.

Where would you like to start?

BYOArchetype

Discover Your Brand Archetype

And move from being a commodity to a recognized brand.

Harness your archetype to differentiate yourself from your competitors and resonate with the right customers.

As a small business owner, your personality shows in your services. Identifying an archetype that embodies your personality will emotionally connect with your customer’s core desires.

We will discover your archetype that resonates with charm and character.

Your archetype is carefully developed to create, nourish, and interpret a unique-and-compelling meaning that will capture the attention of your audience. Once your archetype has been identified, your brand development will go smoother.

Like a beloved character in your favorite book, your archetype serves as a guide to your business strategy and marketing ideas.

BYOArchetype

Discover Your Brand Archetype

And move from being a commodity to a recognized brand.

Harness your archetype to differentiate yourself from your competitors and resonate with the right customers.

As a small business owner, your personality shows in your services. Identifying an archetype that embodies your personality will emotionally connect with your customer’s core desires.

We will discover your archetype that resonates with charm and character.

Your archetype is carefully developed to create, nourish, and interpret a unique-and-compelling meaning that will capture the attention of your audience. Once your archetype has been identified, your brand development will go smoother.

Like a beloved character in your favorite book, your archetype serves as a guide to your business strategy and marketing ideas.

BYOBrand Quick Start Series

Do you feel invisible?

Sometimes being invisible is a superpower. In your case, invisibility is kryptonite for your small business. Let’s move you from being a commodity to a recognized brand that resonates with your ideal customer!

This BYOBrand QSS will cover the basics that will help you emotionally connect with your customers, expand your opportunities, and build a profitable business. This BYOBrand Quick Start Series is for those of you who:

  • Know you need it but don’t know where to start
  • Don’t want to invest in something ambiguous, and
  • Aren’t real sure you want the whole shebang

Doesn’t that sound exciting?

BYOBrand Quick Start Series

Do you feel invisible?

Sometimes being invisible is a superpower. In your case, invisibility is kryptonite for your small business. Let’s move you from being a commodity to a recognized brand that resonates with your ideal customer!

This BYOBrand QSS will cover the basics that will help you emotionally connect with your customers, expand your opportunities, and build a profitable business. This BYOBrand Quick Start Series is for those of you who:

  • Know you need it but don’t know where to start
  • Don’t want to invest in something ambiguous, and
  • Aren’t real sure you want the whole shebang

Doesn’t that sound exciting?

BYOBrand

Are you overwhelmed?

Are you struggling with understanding just what goes into building a brand?

Like you, many small businesses struggle knowing that they need to build their brand —like the big guys! The idea is overwhelming! You know the cost of having a brand built for you by a big agency will just eat your budget—so that’s out of the question.

After working with small business for the past 25 years, I am now offering you an opportunity to build your brand at an affordable price. I’ve created over 110 pages that will enable you to make brand decisions on behalf of your company. Your brand planning workbook is the bedrock of all of your communication and business strategy.

The BYOBrand Workbook is designed to do the following:

  • Reveal your brand’s true purpose
  • Highlight 3 ways that your brand will naturally differentiate within the marketplace
  • Craft your value proposition easily tailored based on your unique archetype.
  • Inspire and emotionally connect with your ideal customer with your brand promise.
  • Finally, unlock your brand power with the one key of truth.

BYOBrand

Are you overwhelmed?

Are you struggling with understanding just what goes into building a brand?
Do you want to create a unique and consistent customer experience with your services and products?

Like you, many small businesses struggle knowing that they need to build their brand —like the big guys! The idea is overwhelming! You know the cost of having a brand built for you by a big agency will just eat your budget—so that’s out of the question.

After working with small business for the past 25 years, I am now offering you an opportunity to build your brand at an affordable price. I’ve created over 110 pages that will enable you to make brand decisions on behalf of your company. Your brand planning workbook is the bedrock of all of your communication and business strategy.

The BYOBrand Workbook is designed to do the following:

  • Reveal your brand’s true purpose
  • Highlight 3 ways that your brand will naturally differentiate within the marketplace
  • Craft your value proposition easily tailored based on your unique archetype.
  • Inspire and emotionally connect with your ideal customer with your brand promise.
  • Finally, unlock your brand power with the one key of truth.

Why I Built This Brand Program

Small businesses need a brand. When small-business owners look to an outside agency to build a brand for them, the cost is astronomical. In fact, the cost for brand-building ranges from $5K to $250K, and in the small-business budget that is nowhere to be found.

Brands have four primary functions. They:

  • Attract—Display your unique positioning through distinction, experience, values, and attributes
  • Persuade—Show your customers you are a trusted and valued source
  • Assure—Show your customers they have made the right choice in choosing your company
  • Connect—Use distinctive imagery and words to inspire an emotional connection between you and your customers

Your genuine connection with your customer is your brand’s strongest possible foundation. By consistently aligning yourself with your core values, you beget trust.

Schedule a Free 30-Minute Consultation
Looking transform into a genuine brand? We will help you emotionally connect with your customers, expand your opportunities, and grow a profitable business.

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