SMALL BUSINESS MARKETING

Marketing is about connecting with the right audience.

Have you found your ideal customer?

“Targeted and personal marketing makes the greatest impact.”

“Targeted and personal marketing
makes the greatest impact.”

You’ve crafted a meaningful service in the marketplace.

Your marketing works when you build a strong, consistent strategy to connect with your target audience.
Not all marketing efforts are the same. Successful connections are the sweet spot that occur when your strategy overlaps with your target audience. At the core of our business, we craft marketing strategies and tactics that reach your audience on their terms, rank high on personal impact, and generate greater revenue.

Where would you like to start?

Download the Guide

BYO Marketing Roadmap

BYO Sales Roadmap

BYO Ideal Audience

Wouldn’t it be fabulous if you could read your customer’s mind?

As much as I would like to think I can… I can’t.

Not everyone has telepathic abilities.

And not everyone is your customer.

That’s tough to hear, isn’t it? I know, I was in your shoes once. Talking to the wrong customer is like talking to a cat in dog language. It simply doesn’t work.

When you learn how to identify your customer out of a crowd using Lisa’s Hour Glass Effect™ formula, you’ll know them by name. This is crucial to getting into their mindset.

Get into the mindset of your ideal client like Prof. Xavier, you’ll fit into their world. You’ll know their age, what career they have, what type of car they drive, and if they love cats. You’ll also naturally pick up their lingo, their humor, and most importantly, their desires.

This happens after you’ve identified the hard and soft data traits of your customer.

Then it will feel like you’ve got telepathy.

And not a moment sooner.

Learn how to craft customer exclusivity using Lisa’s Hour Glass Effect™ formula.

Guaranteed to get results!

BYO Ideal Audience

Wouldn’t it be fabulous if you could read your customer’s mind?

As much as I would like to think I can… I can’t.

Not everyone has telepathic abilities.

And not everyone is your customer.

That’s tough to hear, isn’t it? I know, I was in your shoes once. Talking to the wrong customer is like talking to a cat in dog language. It simply doesn’t work.

When you learn how to identify your customer out of a crowd using Lisa’s Hour Glass Effect™ formula, you’ll know them by name. This is crucial to getting into their mindset.

Get into the mindset of your ideal client like Prof. Xavier, you’ll fit into their world. You’ll know their age, what career they have, what type of car they drive, and if they love cats. You’ll also naturally pick up their lingo, their humor, and most importantly, their desires.

This happens after you’ve identified the hard and soft data traits of your customer.

Then it will feel like you’ve got telepathy.

And not a moment sooner.

Learn how to craft customer exclusivity using Lisa’s Hour Glass Effect™ formula.

Guaranteed to get results!

Duplicating someone else’s marketing efforts is blind trust -and that will set you up for failure.

Marketing Planning WorkBook
Coming Soon!

Marketing

Are your marketing efforts a lot like throwing spaghetti at the wall hoping for a response? Are you harnessing the immense potential of your ideal client to generate greater revenues? Wouldn’t your strategy and tactics be vastly different, if you understood the predictability of your target audience?

If you don’t understand how to create a strategy to promote your brand, you are wasting your time with useless random acts of marketing.

Together, we look at how you can most effectively develop and promote your brand, creating your perfect strategy. Not all marketing efforts are the same. You’ll make a better impact with a hand selected mix of traditional, mini-media, and more that rank high on impact.

Your target audience is key to unlocking the right marketing methods with traditional, social media, and advertising. A 15% response rate using these methods are better than throwing spaghetti at the wall for only a 2% return.

Your marketing planning options:

  • The BYOMarketing Planning Workbook (alone or with extra bonus!) or
  • I can build your marketing framework in-house.

The choice is yours.

Marketing

Are your marketing efforts a lot like throwing spaghetti at the wall hoping for a response? Are you harnessing the immense potential of your ideal client to generate greater revenues? Wouldn’t your strategy and tactics be vastly different, if you understood the predictability of your target audience?

If you don’t understand how to create a strategy to promote your brand, you are wasting your time with useless random acts of marketing.

Together, we look at how you can most effectively develop and promote your brand, creating your perfect strategy. Not all marketing efforts are the same. You’ll make a better impact with a hand selected mix of traditional, mini-media, and more that rank high on impact.

Your target audience is key to unlocking the right marketing methods with traditional, social media, and advertising. A 15% response rate using these methods are better than throwing spaghetti at the wall for only a 2% return.

Your marketing planning options:

  • The BYOMarketing Planning Workbook (alone or with extra bonus!) or
  • I can build your marketing framework in-house.

The choice is yours.

Marketing Planning WorkBook
Coming Soon!

People don’t like to be sold, but they love to buy.

Sales Planning WorkBook
Coming Soon!

Sales

In Short: Sales is your life blood. The success of your business is often reliant on how well you align your marketing and your sales. Selling is that in-person experience between you and your target customer. The sales conversations you have with them will enable you to build the relationship, create a lifelong customer, and have a profitable business.

We can help you reach the ultimate goal of delighting your customer and turning them into a fan for life.

Your sales planning options:

  • The BYOSales Planning Workbook (alone or with extra bonus!) or
  • I can build your sales framework in-house.

The choice is yours.

Sales

In Short: Sales is your life blood. The success of your business is often reliant on how well you align your marketing and your sales. Selling is that in-person experience between you and your target customer. The sales conversations you have with them will enable you to build the relationship, create a lifelong customer, and have a profitable business.

We can help you reach the ultimate goal of delighting your customer and turning them into a fan for life.

Your sales planning options:

  • The BYOSales Planning Workbook (alone or with extra bonus!) or
  • I can build your sales framework in-house.

The choice is yours.

Sales Planning WorkBook
Coming Soon!

Schedule a Free 30-Minute Discovery Session

Do you want to become the preferred brand among your customers? We will help you emotionally connect with your customers, expand your opportunities, and grow a profitable business.

Schedule a Free 30-Minute Discovery Session

Do you want to become the preferred brand among your customers? We will help you emotionally connect with your customers, expand your opportunities, and grow a profitable business.