SMALL BUSINESS MARKETING

Is there an invisible wall preventing your customer from buying?

You might be talking but she’s not listening…

It’s tough to know what stops your customer from buying.

Is the offer compelling? Are you speaking her language?
A combination of mishaps might be the invisible wall that prevents real connection.
And connection only happens when you speak the same language.

Your brand’s voice is to communicate your positioning and personality.

“Almost 45% of a brand’s image can be attributed to what it says and how it says it.”

“Almost 45% of a brand’s image can be attributed
to what it says and how it says it.”

Have you heard, “I’ve seen you before!”

What the customer is actually saying ‘I think I trust you now!’

She has become ‘brand aware’ and you have just become recognized.

Feels nice, doesn’t it?

It takes roughly 7 times before a customer recognizes you through your company’s touchpoints. This is the time that the customer is ready to connect.

Why is this?
Think of building your brand like a house -it needs a foundation, framework for all the rooms, and a roof. If you have built your brand starting with the foundation, you begin to position yourself for brand awareness. Your brand awareness lives among your touchpoints. Touchpoints are your company’s sources of contact.

Your branding framework affects her perceptions through your touchpoints. These sources can exist both internally and externally. Everything from your Web site, business card, speaking appearances, product reviews, to mundane tasks like billing. When you design a system of how things are done with your framework, you deliver a consistent impression of who you are.

Think of using cement as your brand foundation.
The cement of your brand foundation is crafted on an archetype revealed to you. This archetype constructs the glossary for your communication. Your communication is your framework. Your brand archetype helps you frame how you speak your customer’s language using her words, phrases, and visual cues. This is a strong foundation to reach and connect with your customer.

But we can’t frame the house until we pour the cement.

So, let’s pour your brand foundation, shall we?

If a brand’s voice does not help communicate its positioning and personality,
it undermines the core brand promise.

BYOBrand – Part 1 of 3

Transform your image from the inside out using the Build-Your-Own Brand Planning Workbook (BYOBrand). Move from being a commodity to a recognized brand with an archetypal foundation. Your archetype will attract your ideal customer with a strong differentiator among your competitors. The BYOBrand will help you define the one basic human drive that motivates your customers into selecting you as their preferred brand.

Your sales depend on this brand comprehensive framework that will endure as long as your business exists.

This comprehensive BYOBrand Planning Workbook works for both a company or individual product.

Your brand planning options:

  • The BYOBrand Planning Workbook (alone or with extra bonus!) or
  • I can build your brand foundation in-house.

The choice is yours.

BYOBrand – Part 1

Transform your image from the inside out using the Build-Your-Own Brand Planning Workbook (BYOBrand). Move from being a commodity to a recognized brand with an archetypal foundation. Your archetype will attract your ideal customer with a strong differentiator among your competitors. The BYOBrand will help you define the one basic human drive that motivates your customers into selecting you as their preferred brand.

Your sales depend on this brand comprehensive framework that will endure as long as your business exists.

This comprehensive BYOBrand Planning Workbook works for both a company or individual product.

Your brand planning options:

  • The BYOBrand Planning Workbook (alone or with extra bonus!) or
  • I can build your brand foundation in-house.

The choice is yours.

Duplicating someone else’s marketing efforts is blind trust -and that will set you up for failure.

Marketing Planning WorkBook
Coming Soon!

Marketing- Part 2 of 3

Are your marketing efforts a lot like throwing spaghetti at the wall hoping for a response? Are you harnessing the immense potential of your ideal client to generate greater revenues? Wouldn’t your strategy and tactics be vastly different, if you understood the predictability of your target audience?

If you don’t understand how to create a strategy to promote your brand, you are wasting your time with useless random acts of marketing.

Together, we look at how you can most effectively develop and promote your brand, creating your perfect strategy. Not all marketing efforts are the same. You’ll make a better impact with a hand selected mix of traditional, mini-media, and more that rank high on impact.

Your target audience is key to unlocking the right marketing methods with traditional, social media, and advertising. A 15% response rate using these methods are better than throwing spaghetti at the wall for only a 2% return.

Your marketing planning options:

  • The BYOMarketing Planning Workbook (alone or with extra bonus!) or
  • I can build your marketing framework in-house.

The choice is yours.

Marketing- Part 2

Are your marketing efforts a lot like throwing spaghetti at the wall hoping for a response? Are you harnessing the immense potential of your ideal client to generate greater revenues? Wouldn’t your strategy and tactics be vastly different, if you understood the predictability of your target audience?

If you don’t understand how to create a strategy to promote your brand, you are wasting your time with useless random acts of marketing.

Together, we look at how you can most effectively develop and promote your brand, creating your perfect strategy. Not all marketing efforts are the same. You’ll make a better impact with a hand selected mix of traditional, mini-media, and more that rank high on impact.

Your target audience is key to unlocking the right marketing methods with traditional, social media, and advertising. A 15% response rate using these methods are better than throwing spaghetti at the wall for only a 2% return.

Your marketing planning options:

  • The BYOMarketing Planning Workbook (alone or with extra bonus!) or
  • I can build your marketing framework in-house.

The choice is yours.

Marketing Planning WorkBook
Coming Soon!

People don’t like to be sold, but they love to buy.

Sales Planning WorkBook
Coming Soon!

Sales- Part 3 of 3

In Short: Sales is your life blood. The success of your business is often reliant on how well you align your marketing and your sales. Selling is that in-person experience between you and your target customer. The sales conversations you have with them will enable you to build the relationship, create a lifelong customer, and have a profitable business.

We can help you reach the ultimate goal of delighting your customer and turning them into a fan for life.

Your sales planning options:

  • The BYOSales Planning Workbook (alone or with extra bonus!) or
  • I can build your sales framework in-house.

The choice is yours.

Sales – Part 3

In Short: Sales is your life blood. The success of your business is often reliant on how well you align your marketing and your sales. Selling is that in-person experience between you and your target customer. The sales conversations you have with them will enable you to build the relationship, create a lifelong customer, and have a profitable business.

We can help you reach the ultimate goal of delighting your customer and turning them into a fan for life.

Your sales planning options:

  • The BYOSales Planning Workbook (alone or with extra bonus!) or
  • I can build your sales framework in-house.

The choice is yours.

Sales Planning WorkBook
Coming Soon!

“I’ve been here before and you’re on the right path.”

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Just fill out this short form and I will get back to you within a few hours. Hate forms? Call me or text me at 307 296 7628 if you’d like.

307 296 7628

Market Street, Ballard Seattle, WA 98107

Hello@BuildYourOwnSMB.com

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