What’s Your Brand Superpower?
When you hear the word crayon, what pops into your mind?
As a small business owner, you want to capture and occupy your customer’s attention like the Crayola brand.
How do you do that? The secret is in your customer’s motivation.
Your Services + Customers Motivation = Superpower
Don’t waste anymore time guessing.
Start making intentional connections today like Crayola, Legos, or Tesla.
“Your superpower will serve as the heart for your brand and will become a built-in advantage.”
Like a beloved character in your favorite book, your superpower serves as a guide to your business strategy and marketing ideas.
Have you heard, “OMG You get me!”
What the customer is actually saying ‘We speak the same language!’
This is the first step to making an authentic connection.
She is attracted to your growing tribe and wants to learn more about you.
Feels nice, doesn’t it?
Customer desires are elementary desires. When you fine-tune your superpower, it begins to resonate with your customers’ strongly held desires.
Knowing what your customer wants and using your superpower to “show” how your brand embodies those desires plays out like a lively story.
Why is this?
Telling stories of one kind or another is the way we humans share our common experiences. How we tell the stories helps us make sense of our lives.
Because this has been going on for millennia, we have a stock of established characters, who come complete with their own personalities and backstories. By using these rich archetypes to personify our brands, we tap into the history, wisdom, and acceptance that goes with the fantasy character.
Keep the brand fantasy alive.
Your superpower will be the energy. That fuels brand choices.
What you’ll get after the quiz
What is an archetype and why is it a superpower?
To become an inspiration to your customers, imbue your products and services with meaning.
Substance and intention craft meaning in stages that’s deep with your symbolic stories and rituals. Your brand values and personality attract your ideal audience forming an unbreakable link. This combination is what makes your brand an enduring icon.
Within this ebook, you’ll be inspired to apply your newly discovered superpower alongside big companies.
What is my motivation and why is it important?
The archetype will serve as the heart for your brand and will become a built-in advantage.
Each infographic will serve as an inspiration to help you champion your customer’s aspirations. From understanding your motivation to your personal motto, each will underscore each of your brand’s touchpoint. Learn to harness your archetype’s motivation like a gardener and grow a resilient brand.
Differentiate yourself from your competitors to resonate with the right customers.
Your archetype will help with this!
The Aww-dorable FatCat Archetype Characters!
I wonder which one you’ll be?