Discover Your Brand Archetype

And move from being a commodity to a recognized brand.

Differentiate yourself from your competitors to resonate with the right customers.

As a small business owner, your personality shows in your services. Capture the attention of your audience with your newly identified archetype.

Once you confirm your subscription, you will receive a second email with the download link.

Discover Your Brand Archetype

And move from being a commodity to a recognized brand.

Differentiate yourself from your competitors to resonate with the right customers.

As a small business owner, your personality shows in your services. Capture the attention of your audience with your newly identified archetype.

Once you confirm your subscription, you will receive a second email with the download link.

“The archetype will serve as the heart for your brand
and will become a built-in advantage.”

“The archetype will serve as the heart for your brand and will become a built-in advantage.”

Have you heard, “OMG You get me!”

What the customer is actually saying ‘We speak the same language!’

This is the first step to making an authentic connection.

She is attracted to your growing tribe and wants to learn more about you.

Feels nice, doesn’t it?

Customer desires are elementary desires. When you fine-tune your archetype, it begins to resonate with your customers’ strongly held desires.

Knowing what your customer wants and using your archetype to “show” how your brand embodies those desires plays out like a lively story.

Why is this?
Telling stories of one kind or another is the way we humans share our common experiences. How we tell the stories helps us make sense of our lives.

Because this has been going on for millennia, we have a stock of established characters, who come complete with their own personalities and backstories. By using these rich archetypes to personify our brands, we tap into the history, wisdom, and acceptance that goes with the fantasy character.

Keeping the fantasy alive through storytelling will be the energy that fuels the choices you make in branding.

Differentiate yourself from your competitors to resonate with the right customers.

When you choose the appropriate archetype to represent your brand, you make fuzzy, intangible aspects of your brand both visible and accessible to the customer.

Discover Your Brand Archetype

And deepen the personality of your brand with an archetype.

Move from being a commodity to a recognized brand with an archetypal foundation.

As a small business owner, your personality shows in your services. Identifying an archetype that embodies your personality will emotionally connect with your customer’s desires.

We will identify your archetype that resonates with charm and character.

Your archetype is carefully developed to create, nourish, and interpret a unique-and-compelling meaning that will capture the attention of your audience. Once your archetype has been identified, your brand development will go smoother.

Like a beloved character in your favorite book, your archetype serves as a guide to your business strategy and marketing ideas.

Sign up to download Discover Your Brand Archetype today!

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307 296 7628

Market Street, Ballard Seattle, WA 98107

Hello@BuildYourOwnSMB.com

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